The Waterloo bar is the only bar to drink in if you happen to be on Baggot St. as those in the know will tell you. I was delighetd to take on the job of re-branding it and bringing it respectfully in the 21st century.

The Waterloo is a very old bar indeed so with the rebrand we kept things simple - large typographic abstractions of the logo, dramatic colour schemes and careful selections of stock throughout. The Waterloo's print material is exclusively typographic (Slabs through and through - Clarendon complimented by Lubalin Graph) which has given it a very distinctive personality amongst its neighbouring bars.